Archive: New Media

Is It Time To Panic For Newspapers? Hell Yes!

That’s my take after hearing a lecture by Professor Michael Schudson of Columbia University, recipient of the MacArthur Foundation “genius” award, a Guggenheim Fellow and known as one of the brightest bulbs in the journalism research and education. It may [...]

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Why Clips Matter

By: Margo Pierce More than 100 million people go online to research a company, product or service before they spend a single penny. That means these savvy shoppers, whether for business or personal needs, are probably checking you out before [...]

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There And Back Again

Well, here it is: My first post to our new blog. I have been involved in the media industry for more than thirty years, and what an interesting ride it has been! First with my father’s news clipping business while [...]

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